I
would like to commend Chairman Upton for holding this hearing today, which will
allow us to examine important changes taking place in the multi-channel video
programming (MVPD) marketplace.
As we proceed on these matters, I believe we must look to ensure that
consumers are able to reap the tangible benefits that flow from healthy,
vigorous competition: lower prices, increased programming options, and new
services.
Perhaps
the biggest issue in this market today is the proposed merger of Echostar and
DIRECTV. This union, if approved by
regulators, would marry the nation's two DBS providers, creating a satellite
company larger than the largest cable MSO today, AT&T. This hearing, among
other things, will examine this proposed merger's impact on competition in the
MVPD marketplace, its impact in the broadband marketplace, and most importantly,
its impact on consumers.
In my
mind, the question of whether this merger should go forward comes down to three
tests: (1) will a combined Echostar/DIRECTV
increase the likelihood that DBS and cable industries will remain the formidable
competitors they are today?; Test 2: will a combined Echostar/DIRECTV yield real
benefits to consumers? Will it ensure that DBS and cable continue to prod each other
to serve an increasing number of markets, offer increasingly competitive prices,
and improve service offerings through technological innovation?
And finally Test Three: will a combined Echostar/DIRECTV result in an
MVPD marketplace that will accommodate new, aspiring MVPD competitors?
As most
of you know, I strongly believe that it is absolutely vital to have a vibrant
DBS industry to provide head-to-head competition with the incumbent cable
industry. They make each other
better and consumers win. Moreover,
as the cable industry continues to undergo its own consolidation - indeed a
number of cable companies want to acquire ATT's cable unit-- this committee
must consider whether or not the satellite industry needs this merger if it is
going to survive and thrive as one of several competitors for video services in
the future.
Echostar
and DIRECTV need to demonstrate clearly the consumer benefits that would result
from this merger.
In particular, I am interested in the nine million rural consumers who do
not have access to cable.
Today, they can choose between Echostar or DIRECTV.
Should this merger be blessed by DOJ and the FCC, these consumers will be
left with what some believe to be a Hobson's choice of obtaining video
services from the merged company or from no one at all.
Because enabling the creation of a viable and vibrant satellite TV
industry was to create more choice for consumers, I must ask: how would this
merger increase or diminish consumer choice in video services?
This
merger also will have a tremendous impact on the broadband marketplace. If satellite is going to be a competent competitor in the
broadband world, providing video services along with interactive high-speed data
services and Internet services, it needs to do a better job than it does today.
Cable has a superior broadband product, and the local phone companies need
regulatory relief to unleash their great potential as broadband competitors
(which is why I am working hard to bring HR 1542 to the floor). A merged
DBS entity, with more financial strength, may indeed be more capable of
developing and providing competitive broadband products.
While
there has been much talk regarding this merger, there is other activity in this
marketplace I hope will be addressed this afternoon.
For
example, in 1992 Congress was concerned that the majority of cable operators
enjoyed a monopoly in program distribution at the local level, and concluded
that the use of exclusive contracts between vertically integrated programming
vendors and cable operators served to thwart the development of competition
among distributors.
So Congress absolutely prohibited exclusive contracts between vertically
integrated programming vendors and cable operators in areas unserved by cable.
However,
we generally prohibited exclusive contracts within areas served by cable, unless
the FCC determined that such a contract was in the public interest.
We did this because we recognized that in these instances, some exclusive
contracts provide countervailing benefits to the programming market or to the
development of competition among distributors.
This general prohibition on exclusive contracts in areas served by cable
will sunset on October 5, 2002, unless the FCC determines that the prohibition
continues to be necessary. At this point I have come to no absolute conclusions
on whether or not this rule has served its purpose so I hope to learn more
today.
On
another issue, Congress also passed the Satellite Home Viewer Improvement Act of
1999, which granted DBS providers the authority to distribute local broadcast
television stations in their local markets without obtaining copyright
permission to do so.
For the first time the DBS industry would be able to compete on
comparable footing with local cable operators when it comes to the availability
of broadcast programming. However, SHVIA requires satellite carriers, by January
1, 2002, to carry upon request all local TV broadcast stations in local markets
in which the satellite carriers carry at least one TV broadcast station, also
known as the 'carry one, carry all' rule.
The DBS industry has brought suit saying that this law violates their
constitutional rights.
How does this lawsuit dovetail with Echostar's commitment to serve more
local markets?
I look forward to discussing this issue with Echostar, DIRECTV and NAB
today.
Last but
not least, this hearing will cover the FCC's recently initiated proceeding to
re-examine its horizontal and vertical limits for cable companies. The FCC's rules were remanded because the court determined
that the FCC's prior cable ownership limits had not been adequately supported
and that the FCC had not sufficiently considered changes in the MVPD
marketplace. Just
yesterday, the Supreme Court declined to review that ruling.
I am
anxious to hear from our witnesses on these and other issues.