MR. CHAIRMAN, RANKING-MEMBER MARKEY, AND
MEMBERS OF THE SUBCOMMITTEE, I'M GRATEFUL FOR THIS
OPPORTUNITY TO DISCUSS AN ISSUE OF GREAT IMPORTANCE TO MY COMPANY, OUR
ENTIRE ECONOMY AND, ABOVE ALL, CONSUMERS.
AOL TIME WARNER IS BOTH THE LARGEST PRODUCER OF
INFORMATION AND ENTERTAINMENT AND A LEADER IN DEVELOPING INNOVATIVE DIGITAL
TECHNOLOGIES FOR THEIR DELIVERY. AS
SUCH, WE APPRECIATE THE DTV ROUNDTABLES YOU'VE HELD AS WELL AS YOUR OVERALL
EFFORTS TO SPUR THE TRANSITION TO DIGITAL DISTRIBUTION.
I'M HERE TODAY TO ANSWER PUBLICLY THE QUESTIONS
YOU'VE BEEN ASKING MANY OF US PRIVATELY FOR SOME TIME: WHERE IS AOL TIME WARNER IN ITS EFFORTS TO PROVIDE
CONSUMERS THE BENEFITS OF DIGITAL MEDIA? AND
HOW FAR ALONG ARE OUR INTRA- AND INTER-INDUSTRY EFFORTS TO DEVELOP RELIABLE,
CONSUMER-FRIENDLY DIGITAL CONTENT-PROTECTION TECHNOLOGIES?
our company has BEEN
OUT FRONT NOT ONLY IN recognizING the LANDMARK importance of digital TECHNOLOGY,
BUT also in BRINGING ITS BENEFITS TO THE PUBLIC.
warner bros., for instance, pioneered the dvd.
hbo Is the first premium channel to offer nationwide high-definition
digital television and today delivers more than 60% of all its programming in
high definition format. time warner
cable offers digital distribution in 42 markets -- leading the cable
industry's digital transition. aol
encompasSes what is, by far, the world's largest online community.
at aol time warner
we also have the world's finest library of film, music and tv programming --
content that we'Re eager to OFFER consumers in new digital formats.
iN MY ROLE AS head
OF AOL TIME WARNER'S MOVIE, music and television BUSINESSES, I Witnessed
FIRST-HAND THE PROFOUND IMPACT digital media have on the creative process.
On the delivery side, more innovations will reach the market in the next
three to five years, INTRODUCING new levelS of reliability, variety and quality.
but no matter how
digitized content becomes, or how tremendous the impact of convergence, the
power and POTENTIAL of the entertainment industry will always depend on the
unique, idiosyncratic magic of storytelling.
it's that magic
which stands to be hurt most by digital piracY.
along with breakthrough benefits, digital technology enables users to
make unlimited perfect copies and, WITH the click of a mouse, distribute them
globally.
THE
ILLICIT USE OF THIS COPYING CAPACITY threatens THE ECONOMIC EQUATION WHICH
SUPPORTS AND FUELS THE ENTIRE CREATIVE PROCESS. WHAT ARTIST WILL INVEST YEARs OF SWEAT, STRUGGLE AND TALENT
IN DEVELOPING CONTENT THAT can INSTANTLY be RIPPED-OFF? wHERE WILL THE CAPITAL COME FROM FOR NEW STUDIO PRODUCTIONS
WHEN THERE'S LITTLE OR NO RETURN ON WHAT'S BEEN PRODUCED?
when viewers can
download an entire season of west wing
from the internet, for free and without commercial advertising, what value does
syndication have? When lord
of the rings is available for free on morpheus, HOW MANY people WILL skip
the trip to the theater?
last year, record
sales were down 10%, much of IT due to online file-stealing on napster-like
services.
with the spread of
peer-to-peer swapping sites ENCOURAGING and enabling online theft, THERE'S
definite URGENCY TO our plight.
We've vigorously
pursued the legal remedies that exist. But
litigation isn't enough. We need
to protect content at the source while simultaneously DRIVING THE use OF DIGITAL
technologies.
over the past six
YEARS, we've worked with our colleagues in the information technology (IT) and
consumer electronics (CE) industries to develop EFFICIENT METHODS OF content
protection. IT'S BEEN A PRODUCTIVE
PARTNERSHIP, AND WE'VE aCCOMPLISHED A GREAT DEAL IN THIS voluntary
CROSS-INDUSTRY PROCESS.
AMONG THE results
ARE AN encryption system to secure dvd video; protection for content passed
through device-to-device connections in home networks; safeguards for content as
it moves from computers to display on monitors; and a secure means for making
recordings for home use that inhibit the potential for digital piracy.
Of course, our
business is dependent on providing consumer benefits and making consumers happy
and we think our efforts in copy protection will do just that - making content
available easily, legally and at a reasonable price.
WE'RE
CONTINUING TO WORK TOGETHER TO MEET NEW CHALLENGES. TODAY companies like realnetworks are providing drm solutions
that we're already using in the marketplace.
the cornerstone of
these cross-industry efforts is the awareness that, to the greatest extent
possible, digitally delivered copyrighted content should be made secure at the
point of distribution.
these new
technologies also offer consumers both familiar and new ways of using their
devices to enjoy content. for
instance, under the content protection licenses we've signed to date,
consumers will be able to make digital copies of over-the-air broadcast, basic
cable, and satellite, and premium channels (such as hbo) to watch at their
convenience.
that means a son can
copy band of brothers from HBO for his wwII veteran father to watch when
he comes to visit. other technology
will permit a family in the middle of watching harry potter via video on demand to pause the movie for its own
intermission. that's the type of
convenience we plan to offer consumers through digital technology.
IN VIEW OF THE
SIGNIFICANT progress WE'RE MAKING in cross-industry content protection, WE
BELIEVE THERE'S NO NEED FOR a broad government mandate of design requirements. tHAT TYPE OF SWEEPING REGULATORY ACTION WOULD BE
COUNTERPRODUCTIVE, SERIOUSLY HINDERING the development of new and better
technologies.
However, since it
WOULD BE impossible to require all manufacturers to join the effort, it'S clear
that certain gaps cannot be closed SOLELY through license-based, voluntary
protection systems. these gaps
occur when content is either initially delivered without access controls (i.e.,
"in the clear"), or later converted into unprotected formats.
over-the-air
broadcasts, for example, are delivered in the clear, with no access controls. work is underway to identify copyrighted broadcasts with a
"broadcast-flag," indicating they shouldn't be redistributed over the
internet. to ensure that DEVICES
RECEIVING THE BROADCAST SIGNAL obey the flag, there must be a legal requirement
to detect and respond to it.
such
a requirement can be accomplished by narrowly focused government action --
possibly through an fcc regulation. many
of our partners in the ce and iT industries agree that this targeted government
action is necessary as well as desirable.
a more critical and
systemic problem is known as the "analog hole."
even when delivered digitally in a protected manner, video content must
be converted to an unprotected analog format THAT ALLOWS IT TO BE viewed on
millions of analog tv sets. once
content is "in the clear" in analog form, it can be converted back into a
digital format AND IS subject to unauthorized copying and redistribution.
this
involves all delivery means for audiovisual content, from dvds to pay per view,
to over-the-air broadcasts.
one way to plug this
hole is through watermarking. This
embeds copyright status and permitted uses within the content.
although not perceptible by the consumer, the watermark can be read by
devices designed to detect and respond to it.
as with the
broadcast flag, efforts are underway to develop and select a consensus
watermark. but these have been hampered by patent disputes.
a single watermark must be agreed upon.
if private industry can't agree, we are likely to turn to the
government for guidance and assistance.
once a watermark is
selected, some government action will be needed FOR appropriate detection and
response. this can be strictly
focused on the particular devices or parts of devices capable of receiving an
analog signal and converting it into digital.
no broad mandate concerning the overall design of computers or consumer
electronic devices is necessary.
implementing the
broadcast flag and filling the analog hole with watermark technology are goals
on which we are making good progress. but
these solutions won't solve the vexing problem I mentioned earlier of piracy
on peer-to-peer networks.
this is the third
gap, and THE MOST DIFFICULT TO CLOSE. The
popular term for trafficking in copyrighted works -- "file sharing" -- is a
misnomer. It isn't sharing. It's online shoplifting.
InDEED, it's worse than shoplifting because it's not simply making a
copy for oneself but duplicating and distributing multiple copies throughout the
world.
the pace and reach
of this illegal activity continues to increase.
new peer-to-peer services, such as KazAA, Morpheus and Grokster, flourish
on the Internet. Studies have shown
that at any given moment 500,000 to 1 million people are using one of these
services and networks to find, reproduce and redistribute files.
If Napster is any guide, approximately 90% of this activity consists of
unauthorized trafficking in copyrighted works.
and we face new
peer-to-peer challenges all the time. for example, the new replay 4000, among other things, allows
users to copy premium cable shows and then easily send them to other replay
owners who don't subscribe to the channels involved. in effect, it creates an internet "black box."
No single approach
-- technical, legal, legislative or economic -- can provide a solution.
The active cooperation and committed participation of all industry
sectors -- content, consumer electronics, computer and service provider -- will
be necessary to reach WORKABLE solutions.
the
main impetus will come from business, AND WE're strongly committed to WORKING
WITH OUR COLLEAGUES ACROSS THE RELEVANT INDUSTRIES. Yet, it's clear to me -- and i believe there's a growing
consensus across the entertainment, computer and consumer electronics industries
-- that at certain critical points our work must be complemented by targeted
government action TO SUPPORT PRIVATE-SECTOR solutions.
in conjunction
with intel, which has led the development of many copy-protection technologies,
we've worked to establish principles that outline this growing consensus.
i am pleased to report that newscorporation, led by my colleague peter
chernin, issued a statement last week applauding these principles.
the fact that we
are all coming together TO DESIGN AND put in place CONSUMER-CENTRIC SOLUTIONS,
with only limited government involvement, IS A VERY ENCOURAGING SIGN.
iT makes me
confident that we can work with each other and with Congress to overcome
whatever barriers exist to UNLEASHing THE FULL POTENTIAL OF THE DIGITAL ECONOMY.
Thank you.